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The Business Planning Process
Excerpted from: Planning a Family & Business Legacy
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When succession planning does come about, here's how it usually works:
At some point, the business owner becomes motivated to sit down and plan for the future of the
business-perhaps due to a magazine article he read or maybe an article in the local newspaper
about a local business lost to death taxes. Fear suddenly grips the business owner so he pays a
visit to his trusted attorney or accountant to discuss plans for minimizing estate taxes and
passing on the business.
The typical advisor rightfully sees the business owner as his or her client. They talk for a while
about the desires of the owner as they relate to his estate and business. Many of these issues are
being considered by the business owner for the very first time.
The response to the question, "What do you want to see happen to the business when you die?" is
often a poorly thought out response that reflects the level of consideration this question has
received in the past. "I want it to stay in the family." In response to other questions, the
business owner often expresses the wish that "all the children must be treated equally."
Given this information, the typical advisor would probably create a will or other testamentary
device that would divide ownership of the family business equally among the heirs of the business
owner at death. Therein lies the problem.
However, all family members often do not have the same love for the business that the entrepreneur
has. Sometimes they even hate it! To leave the business equally to a mix of individuals who may
or may not want to operate it is a recipe for disaster. The better approach is to leave the
business to those who are willing-and able-to operate it successfully and compensate the
"non-business" heirs in some other way. But how is the business owner to know which heirs are
which? Communication.
The FBR Process
The process I've developed to deal with this issue is called the Family & Business Renewal
Process. The goal of the FBR Process is to understand more completely the wishes of not only the
business owner, but everyone else in the family as well.
At the core of the process is the business owner's desire to do what is best for both the family
and the business. Without the unconditional support for the FBR Process on the part of the
business owner, it is no more likely to succeed than any other planning process. With the backing
of the entrepreneur, however, the FBR Process becomes a powerful planning tool with real prospects
for success.
If that is so, why don't all business owners simply adopt the process, or something like it, and
turn around the dismal business succession statistics? It's because the process calls for an
entirely new set of skills and a change of attitude on the part of the business owner. Change of
this magnitude is never easy. It requires commitment and a lot of hard work.
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