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Family Business or Family Feud?
Excerpted from: Planning a Family & Business Legacy
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The land my family currently lives on is part of what was once a nine thousand-acre ranch,
perched above the shimmering California coastline. A successful ranching operation, owned by a
single family since 1882, was lost after a 20-year legal battle that tore both family and ranch
apart. Had the family been able to successfully plan for its continuation, cattle might still be
grazing on the spot occupied by our house. You might say our home is testimony to the consequences
of lack of communication between the owners and heirs of a family business.
Not far away, another family feuding over a business, resulted in land baron Clarence Salyer
losing control of his empire when two of his sons rebelled and forced him out of power. To this
day, the family is still split into two irreconcilable factions. About the only time the remaining
Salyers get together now is for periodic courtroom sessions.
The case of the Fairview Dairy is another example of a failed business transfer plan.
Fairview Dairy is a successful dairy farm owned and operated by Peter, a first-generation American
who came to this country as an immigrant with no formal education and no assets, save his
willingness to work hard. Over time, Peter's hard work and excellent management skills resulted in
his developing a high-producing, quality milk operation. After many years, he built up a
multi-million dollar dairy business. As he got older, Peter decided to bring his son, Tony, into
the business with the goal of eventually passing the business on to him. Unfortunately, Tony had
other ambitions.
In a private meeting with Tony and his wife, Patty, I learned that their interests were quite
different from Peter's. Their dream was to start a small dairy operation of their own in another
state. Although Peter couldn't understand why Tony didn't share his vision of keeping the dairy in
the family and building even greater production and profitability, he nevertheless helped Tony
start his dream operation by giving him enough cows to get started. Tony and Patty moved to
another state and began building their dream dairy operation.
The point of this story is that the vision of the second generation may not match that of the
entrepreneur when it comes to the future direction of the business. It's important that this be
understood in order to avoid a lot of pain down the road. The only way that can happen is if there
is open, honest communication among family members when it comes to dealing with matters of the
family business.
Having worked with business owners for years as an active estate planner, I dealt with many cases
like Fairview Dairy. Businesses that could have-perhaps should have-survived to enrich new
generations of family owners, but instead, were liquidated or sold to others outside the family.
It's sad that lack of communication among family members and failure to plan can have such drastic
results.
The fact that family businesses were so often lost with family relationships damaged in the
process caused me to reflect on the type of planning most family business advisors offer. I came
to the conclusion that something was missing. Somehow, "family" had been dropped from "family
business planning." I resolved to do something about that.
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